![]() ![]() A rule is your way of setting a condition to be checked against at a specific frequency of your choice and a task to be executed if the check on the condition returns true. The rules engine UI will allow you to create a rule for the algorithm to follow. The campaign rules are a set of logical steps that the algorithm will follow to ensure that your vision is being implemented in the exact way you want it. As everyone thinks differently, we wanted to offer you the opportunity to translate those brilliant ideas of yours into reality. This tool will allow you to indicate to our algorithm what to do for a specific campaign. With this new feature, running campaigns will not feel like math homework anymore. That is, there is no need to export data and spend much of your time looking at numbers trying to figure out the golden ratio. Our algorithm will manipulate said weights as your campaign runs to ensure that you are obtaining the optimal combination of ad rotation based on the optimized ad weights. The better the performance, the higher the weight, the more chances this ad will be served if you win the bid. In short, this means that each ad will have a weight attributed to it, a weight that reflects how well this ad performs based on several factors. It is done through the optimization of your campaign’s ad weights. Our algorithm will optimize the way your campaigns are running, ensuring you are reaching your goals without all the heavy lifting from your side. With the autopilot, you will be able to let a potent and smart piece of code, aka an algorithm, do all the work for you while you think about scaling your campaigns. The AutoPilot is your way of automating the way your campaigns run. Think of the bidder as the way to define the caps for your campaign. It will also allow you to set a test budget per source. The bidder is a new feature added to allow you to set a target CPA (Cost Per Acquisition) for your campaign. Let us define what each one is before moving forward. The tools that we will be covering in this tutorial are: You can ensure that every ad that is showing to your user will not have a negative return. ![]() You can control your spending in a more efficient way. You will be able to create campaigns faster. With these additional tools, you will be able to manage and optimize your campaigns in no time, and better yet, streamline the campaign creation flow so that you can focus on more important things. ![]() We have introduced some changes to the campaign creation flow to make it easier and more useful to create, automate, and optimize your campaigns. Let us start then! What are campaign optimization tools? Please feel free to reach out to your account manager or our customer support team for help. If you feel lost at any point in this tutorial, or things start to get unclear to you. You would only need this when implementing conversion trackers on your landing pages. Uploaded creatives on your Media Library.If you do not have one, you can create one. A fully functional TrafficJunky account.Before moving forward, here is what you will need to have to be able to follow along : In this guide, we will be going through additions we made to the campaign, creating a flow to help you with your campaign’s automation and optimization. As you may have noticed, we have introduced some significant changes to the TrafficJunky platform, bringing about better performance and effectiveness for your campaigns. ![]()
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